About Maxi
CONCEPT
~HO'OMANA'O MAU~
"Eternal Feelings"
It is said that Hawaiian jewelry began in the late 19th century when
Queen Liliuokalani of the Hawaiian dynasty, who had close ties with the British royal family
, wore a gold bangle engraved with the words
"HO'OMANA'O MAU" (Eternal Love) in black enamel while mourning the death of Queen Victoria's husband, Prince Albert.
"Maxi" is a new style of Hawaiian jewelry
that combines traditional Hawaiian carving with modern modernism , based on the brand concept of "eternal feelings."
Elegant Victorian design and
delicate yet bold engraving.
Each piece of "Maxi" jewelry is carefully carved by skilled, top craftsmen, and
is imbued with deep meaning and messages.
DESIGNER PROFILE

Howard Miao
Maxi founder and designer Howard Miao was born in mainland China and moved to Hawaii with his family at the age of 11 to pursue his dreams. He grew up under the Hawaiian sun.
Howard gained design knowledge through running a wholesale and retail Hawaiian jewelry business. He mastered design and carving techniques by studying with master carvers and jewelry artists.
Five years into jewelry design, his passion for Hawaiian jewelry led to the creation of innovative designs with a modern flair, leading to the establishment of his first flagship store, "Maxi."
As both a designer and manager, Howard's dedication and innovation have led Maxi to global growth.
As a master craftsman himself, Howard's mission as a designer is to preserve the traditions of Hawaiian jewelry while offering contemporary, sophisticated, and fashionable designs.
HAWAIIAN JWELRY

It is said that Hawaiian jewelry originated in the late 19th century, when Queen Liliuokalani, the last of the Hawaiian monarchy and a close friend of the British royal family, wore a gold bangle engraved with the words "HO, OMANA, O MAU" (forever in love) in black enamel during the mourning period for Queen Victoria's husband, Prince Albert.
The jewelry commonly referred to today as "Hawaiian jewelry" is officially called "Hawaiian Heirloom Jewelry," with "Heirloom
" meaning a treasure or heirloom passed down from generation to generation. Today, Hawaiian jewelry symbolizes "everlasting memories" and the "aloha spirit," passing down from grandmother to mother and mother to child, and expressing affection for family and loved ones. It is
also beloved by people in Hawaii and around the world as a keepsake of various anniversaries and celebrations, a talisman for protection, and a symbol of happiness.
ABOUT ENGRAVE
Flower
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The pattern is shaped like a plumeria flower. In Hawaii, plumeria
flowers are used in leis to represent welcome and love. They are said to be highly fragrant and have a strong vitality.
Scroll
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The pattern is modeled after the waves of Hawaii's magnificent ocean,
which are said to bring endless happiness.
Princess
![]()
The scroll has a smooth polished finish, and
the motif is Princess Kaiulani, who was known as the 'Star of Hope of Hawaii' and continued to give love and hope.
Old English
![]()
A combination of waves, which are said to bring happiness, and maile leaves, which symbolize a sacred bond.
Dog
![]()
It has long been used at weddings and special events, representing a sacred bond, and in ancient times was also used as a symbol of peace.
HAWAIIAN LANGUAGE Meaning of Hawaiian language
Love
| Love, Romance | Bye |
|---|---|
| My Love | My darling |
| Unconditional love | Compilation |
| My beloved | Friendly / Precious |
| Lover, loved one | Poland |
| Lover (for a woman) | Kuipo |
| My beloved lover | Poland |
| My beloved | Cast |
| My favorite person | Bad |
| A loving couple | Friendship |
| My beloved child | Love |
| With love | Best regards |
| I love you | I love you |
| I give you my all | My love is yours |
| kiss | To this |
Beauty
| beauty | Pretty |
|---|---|
| Beautiful eyes | Bright |
| Beautiful Lei | Necklace |
| Beautiful flowers | Pualani |
| Beautiful outfit | Wehilani |
| Beautifully decorated | Tired |
| Youthful beauty | Go |
| Lively eyes | Smart |
Message
| Just for you | It's yours alone |
|---|---|
| thank you | Thank you |
| Congratulations | Blessings |
| Don't miss your chance! | Test |
| anniversary | Anniversary |
| happy birthday | Happy Birthday |
| Merry Christmas | Merry christmas |
| May you be blessed with good health and well-being | Good health |
Nature
| road | Land |
|---|---|
| Beach | Beach |
| coast, shore, beach | Beach |
| sea | When |
| Ocean, sea, lake | Ocean |
| Coral, coral reef | Coral |
| Wave | Wave |
| Ripples | And them |
| Big waves | Kaipo`i |
| Clean water | Wainani |
| coast, shore, beach | Beach |
| wind | Wind |
| Gentle breeze | Koiani |
| Fragrant breeze | Moani ke`ala |
| cloud | Star |
| Pleasantly flowing clouds | International |
| Morning Mist | Unbelievable |
| fog | Noelani |
| rain | Do |
| passing shower, squall | Watch |
| thunder | Genuine |
| rainbow | Rainbow |
| Light | Wait |
| Sky/Saint | Kalani |
| dazzling sky | Shining |
| sun | The |
| star | Star |
| Twinkling Star | Hokulan |
| Shining Star | Hpkulani |
| Shining Moon | Conan |
| Moonlight, Moon, Moon | Month |
| full moon | Orange division |
| flower | Flower |
| Leis (garlands) | Law |
| Lei's Incense | The name`ala |
| Jasmine flowers | Quick |
| hibiscus | Lagoon |
| rose | London |
| palm tree | Puma |
Seasons
| spring | confused |
|---|---|
| summer | you |
| autumn | ha`ulelau |
| winter | winter |
| January | ia`nauli |
| February | February |
| March | big |
| April | April |
| May | with |
| June | June |
| July | July |
| August | ``right.'' |
| September | September |
| October | October |
| November | November |
| December | the map |
Holy
| Flowers offered to the gods | Lehua |
|---|---|
| Protected by God | Safe |
| sacred | Cup |
| Sky/Saint | Kalani |
| Heaven, Sky, Heaven | Last year |
| Paradise | Safety |
| Angel | Angel |
| God of water (sea) | Cantaloupe |
| God of Fire | First |
| Paradise | Philippines |
Family
| couple | Palm |
|---|---|
| mother | Mother |
| son | Son |
| daughter | Daughter |
| First child | Firstborn |
| child | Child |
People
| I | I / I |
|---|---|
| We | No |
| you | You |
| friend | Friend |
| Relatives and friends | Best friend |
| fellow | Traveller |
| Important friends | Friends |
| boy | Son |
| girl | Daughter |
| woman | Woman |
| male | Kane |
| Adorable child | Leilani |
| Children | Children |
| partner | Partner |
| Popular person | Nature |
| Hawaii residents | As a type |
| surfer | Surfing |
| sailor | For the victim |
| Hunter | Kamimi |
| Hawaiian Cowboy | Spanish |
Characters
| Bright, cheerful | Lightning |
|---|---|
| Warm | Temperature |
| Warm Heart | Warm |
| strong-willed | The law |
| big | Big |
| endless | Not sure |
| Comfortable | Nice |
| brilliant | Bright |
| Shining, shining, dazzling | Now |
| gorgeous | Deny |
| Clever, smart | Smart |
| Complete | Bishop |
| Good, amazing | Good |
| wonderful | nice |
| important | Strange |
| Cherish | Plum |
| correct | That's right |
| fun | Mahie |
| Strength | Strong |
| famous | Famous |
| In full bloom | Phone |
| cute | Where |
| attractive person | Separate |
| innocence | I see. |
| Kindness | Good luck |
| Peace of mind | Crazy |
| Brave | Unwilling |
| pleasant | Return |
Other
| believe | Trust |
|---|---|
| victory | Victory |
| Life, Health | Maybe |
| dream | Dream |
| miracle | Where |
| Generosity | Volunteer |
| worship | Religion |
| peace | Embarrassed |
| Good luck, happiness, happiness | Happiness / Happiness |
| need | Right |
| success | Progress |
| glory | Honorable |
| Honesty | Appropriate |
| forever | Forever |
| Eternal Memories | Always remember |
| independent | Freedom |
| truth | Justice |
| virtue | Holy |
| valuable | Precious |
The meaning of which finger you wear a ring on
Left hand ~The power of thought~
| thumb | Strong mind Strong will |
|---|---|
| index finger | Support your new start Support for turning points in your life |
| middle finger | Good relationship |
| ring finger | Deep relationship |
| little finger | keep happiness keep happiness |
Right hand ~The power of reality~
| thumb | Overcome: Moving forward in the face of difficulties |
|---|---|
| index finger | Concentration |
| middle finger | Amulet |
| ring finger | Healing Calm your mind |
| little finger | Self-confidence |
Maxi PROFILE
- 1996
- Maxi set
- 1999
- The first flagship store, "Maxi," opens in Waikiki, the heart of Honolulu, Hawaii.
- 2005
- Launched in Japan.
- 2008
- Maxi SHOP online now open.